LETV and Aston – Martin joint venture car suspected show-www.yeah.net

LETV and Aston – Martin joint venture car suspected show? Author: Xiong Sisi as a new type of Internet Co, music as the manufacturing, marketing and promotional events, has been farther and farther away. In February 17th, the Chinese Lunar New Year holiday just passed, as the car high will fly to Frankfurt, Germany, and Aston · Martin signed a memorandum of cooperation in electric vehicles joint venture, announced that the future will officially join hands to build electric vehicles. This is a common enterprise signing ceremony, but because the scene revealed the details, let the industry doubts about the future of music as the repairer rehabilitation planning. For example, because the two sides in the legal, financial and other details of the terms of this contract not yet finalized, deliberately added the word "cooperation"; the first electric car RapidE to Aston · Martin, but in the future production of electric car brand ownership where a variety of possibilities, does not rule out future companies such as Faraday added the two sides; in some high-level details of cooperation on the issue, there are still some different interpretation. The most important thing is, the signing ceremony is very hastily prepared, and even to the media invitation is temporary notice departure. All the details revealed LETV car and Aston · Martin; both sides are eager to pull each other to become partners, but want to keep each one takes what he needs, their independence and the degree of brand. This kind of cooperation is different from the traditional car enterprises "first talk and then sign" mode. The signing ceremony was more like delivering a message to the outside world. In fact, after understanding the content of the conference, we inevitably have such doubts in our hearts. Why is it so anxious to choose this time point to sign the memorandum? Why do we sign an agreement that has no actual investment and business planning when we fail to finalize a partnership or joint venture? Aston · Martin and the car as a way of cooperation, seemingly close, but fragmented, the future of mutual integration will be affected by this? What role will Faraday play in the future? Then a foreign media report made the whole thing clear. In December 2015, the government of Nevada has approved to Faraday Future Ltd, the US $335 million of preferential tax and capital plan, including $215 million in tax credits and exemptions of $120 million in infrastructure costs, to welcome the company will build a manufacturing plant in the state plans to invest $1 billion. And music as the head of Jia Yueting, Faraday is the main investor of Future Ltd. However, during the Spring Festival in China through market research, the United States Nevada government began to doubt the music group’s financial strength, coupled with LETV stock has been suspended for two months, to fund the construction of Faraday reliability in the future, produce more doubts. At present, the Nevada government has announced the suspension of some subsidy, until Faraday the future can provide collateral for $75 million, to prove their financial strength. Although the content of foreign media reports, music as the car has been denied, but if the above two.

乐视与阿斯顿-马丁合资造车疑作秀?   作者: 熊斯思   作为一个新型互联网公司,乐视在制造营销宣传事件上,已经越走越远。   2月17日,中国农历新年假期刚过,乐视汽车高层便飞往德国法兰克福,与阿斯顿·马丁签署电动车合作合资公司备忘录,宣布今后将正式联手打造电动汽车。本是一场普通的企业签约仪式,却因为现场透露出的细节信息,让业内对乐视造车的未来规划更生疑惑。   比如,由于双方在法律、财务等细节条款上没有最终敲定,本次签约特意加了“合作”这个词;首款电动车RapidE属于阿斯顿·马丁,但今后生产的电动车品牌归属何方,则有多种可能性,也不排除有诸如法拉第未来等公司的加入;双方高层在某些合作细节问题上,还存在一些不同的解释等。最关键的是,这场签约仪式准备得非常仓促,连到场媒体邀请都是临时通知出发的。   种种细节透露出,乐视汽车和阿斯顿·马丁双方,都是急于拉对方成为合作伙伴、各取所需,但又希望保持各自的独立性和品牌度。这种合作关系有别于传统车企“先谈拢再签约”的模式。这次的签约仪式,更像是为了对外传递某种信息而举办的。   其实在了解发布会的内容后,我们心中难免都会产生这样的疑问——为何如此着急的选择这一时间点来签署备忘录?为何要在合作还是合资问题上都没敲定的时候,就公开签署一份并没有实际投资金额和企业规划的协议?阿斯顿·马丁和乐视汽车的合作方式,看似亲密无间却又各自为政,今后相互的融合度会不会受此影响?法拉第未来又将在其中扮演什么角色?   随后,一则外国媒体的报道,让整件事变得清晰。   2015年12月,美国内华达州政府曾批准给法拉第未来公司,总额高达3.35亿美元的税收及资金优惠计划,其中包括2.15亿美元的税收优惠和减免1.2亿美元的基础设施建设费用,以欢迎这家企业将在该州投资10亿美元建设一家制造工厂的计划。而乐视掌门人贾跃亭,则是法拉第未来公司的主要投资人。   不过,通过春节期间在中国市场调研,美国内达华州政府却开始怀疑乐视集团的融资实力,再加上乐视网股票已停牌两个多月,令其对法拉第未来的建厂资金可靠性,产生出更多疑惑。目前,内达华州政府已宣布暂停部分补贴资助,直到法拉第未来能提供7500万美元的抵押物,以证明自己的财政实力。   尽管对于外媒报道内容,乐视汽车方面予以了否认,但如果综合上述两件事情来看,后面这件事的可信度,却得到了显著提升,为何这样说?   因为如今,外界盛传乐视与阿斯顿·马丁紧急签约的原因大致分为两种:一种说法是,乐视汽车眼看在美国建厂量产新能源车遇阻,所以紧急启动“备案预警机制”,让阿斯顿·马丁早日成为自己的产品代工厂;另一种说法是,乐视汽车确实在融资问题上遇到一定困难,短时间拿不出美国内达华州政府要求的7500万美元的抵押物,于是紧急拉上阿斯顿·马丁这一强有力的合作伙伴,以向美国政府证明自己发展新能源汽车的决心。   从目前的各种情况来看,笔者更倾向于第二种。原因在于,乐视汽车在与阿斯顿·马丁接触伊始,就已经要布局阿斯顿·马丁为其代工造车的事宜,正好这也是对方所希望的。而通过后来双方几次对外“牵手亮相”,乐视汽车已向外传递出——阿斯顿·马丁将来会成为其重要合作伙伴的信息,这并不需要一再通过召开新闻发布会,来向外界宣传大家已耳熟能详的计划。更重要的是,这些新闻发布会都没有涉及更多投资金额、合作方具体权责等内容,因此乐视汽车与阿斯顿·马丁的合作,才会被业内戏称为“飘在云端”。   当然,会造成外界这一印象的根本原因,还是由于乐视造车方式的与众不同。这家互联网企业并没有搭建一个稳步推进的战略框架:在产品还处于研发阶段时,就开始大面积建设生产基地、投资充电桩公司、搭建电商平台,并构建新能源车出行共享计划。这种一步一步慢慢摸索的“玩法”,实在与传统车企喜好的5年、10年大计很不相同。   在很多业内人士看来,乐视汽车推出的“汽车生态闭环”体系,更像是一种断点式发展模式,这种发展模式并没有建立在核心产品的基础上,也不遵循以往的市场化发展路径。正是这种“非常规式”的发展体系成败未知,才更能吸引外界注意,成为资本市场投资的热点。   但作为一个汽车行业的从业者,笔者还是更愿意看到一家拥有前瞻思想的企业,能够踏下心来,先把领先行业的技术和产品研发出来,再来逐步谈产品市场化的问题。而且,这会比强调体系价值、合作规划蓝图,更令人觉得靠谱。相关的主题文章: