Spring Festival is more and more ugly, why ratings remain high – Sohu comments-thinkpad s230u

The Spring Festival Gala is becoming more and more ugly. Why is the audience rating still high? The Sohu review is a year’s eve. Every year at this time, Tucao CCTV Spring Festival gala will become a national carnival. Sketch is not funny, lip synching, network popular language is too old…… The Spring Festival Gala is becoming more and more ugly, which seems to have become an indisputable fact, but according to the official data released by CCTV, in 2013, 750 million of the audience watch the Spring Festival Gala in 2014, the audience size of 704 million people, last year saw the Spring Festival Gala audience also has 690 million people. It is not difficult to see that even if the number of viewers of the Spring Festival Gala is decreasing year by year, it is still the highest annual attention and the most watched party program. Why is the Spring Festival Gala more and more ugly, but still attract six hundred million or seven hundred million people to watch? The prosperity of the Spring Festival Gala is inseparable from the prosperity of the TV industry. The Spring Festival Gala began in 1983, and in the special years when the content and the platform were scarce, the entertainment mode was single, and watching the Spring Festival Gala seemed to be the only fashionable entertainment on New Year’s eve. Now, with the rise of CCTV Spring Festival Gala and network Spring Festival Gala, the CCTV Spring Festival Gala has a unique pattern gradually changed. This year, not only the TV show various tricks, big gathering, the gala force is more obvious. Two after 90 girls Lei Amin and Liu Yuanyuan ready to do a live webcast of the "Internet Spring Festival Gala", a short video company in Hangzhou is doing the first domestic "after 90" mobile phone Spring Festival gala"…… The trend of content and platform diversification is obvious. CCTV’s Spring Festival Gala is obviously challenged. It is worth noting that although there are still many people watching the Spring Festival Gala, the actual number of people watching is not much. Most of the time, the Spring Festival Gala is just a background sound, and nobody looks at it seriously. The set of the original content has been unable to meet the audience, even if the show deliberately to cater to the tastes of young people, Han and TF-BOYS, it is only a temporary solution. Because it has many limitations, but also to reconcile all kinds of tastes, all aspects should take care of. The golden mean is often not easy to make mistakes, but it can not be finished. What’s more, "Internet plus" era, everyone can easily find private custom exclusive program, why should look like a spring festival? But the Spring Festival Gala can not be cancelled in a short time. In extreme terms, even if the program is terrible, nobody will see it, but it will still do. Because of its cultural connotation has already changed, it changed from a simple Spring Festival Gala into a cultural phenomenon of the spring festival. It has long been solidified into part of the Spring Festival and has become a ritual custom". The older generation needs it to highlight the taste of the year, young people want to use it Tucao, relatives who have not met for a long time, even more need the Spring Festival Gala, because it can bring public topics, relieve embarrassment. From an objective point of view, the Spring Festival Gala can attract six hundred million or seven hundred million people to watch each year, and the monopoly of CCTV is inseparable. On New Year’s Eve, almost all the TV stations are broadcasting the Spring Festival Gala. What do you not see at the Spring Festival Gala? If all the TV stations in the same period put their own Spring Festival Gala, CCTV Spring Festival Gala can still be the champion? I don’t think so. Chinese people are difficult to change the psychological habits, coupled with the "CCTV news" like the tyrant screen, resulting in the final result is the CCTV Spring Festival Evening "false prosperity" article

春晚越来越难看,为何收视率依然居高不下-搜狐评论  又是一年除夕夜。每年这个时候,吐槽央视春晚都会变成一场全民狂欢。明星假唱、小品不好笑、网络流行语太老……春晚越来越难看似乎已经成了一个不争的事实,可是据央视官方发布的数据显示,2013年全国有7.5亿观众收看春晚,2014年观众规模达7.04亿人,去年看春晚的观众也有6.9亿人。不难看出,即便春晚的观众人数逐年降低,但其仍然是年度关注度最高,收看人数最多的晚会节目。为什么春晚越来越难看,却依然能吸引六七亿人收看?   春晚的兴盛,和电视业的繁荣是分不开的。春晚始于1983年,在那个内容和平台都很稀缺的特殊年代里,人们娱乐方式单一,观看春晚,似乎是除夕夜唯一算得上时髦的娱乐方式了。而如今,随着卫视春晚和网络春晚的兴起,央视春晚一家独大的格局逐渐改变。今年,不仅卫视春晚各出奇招,大牌云集,网络春晚发力更明显。两个90后女生雷阿敏和刘媛媛准备办一场网上直播的“互联网春晚”,杭州一家短视频公司正在做国内首档“90后手机春晚”……内容和平台多元化趋势明显,央视春晚的霸主地位显然受到了挑战。   值得注意的是,虽然表面上春晚观看人数依然很多,但实际观看人数却并不多。很多时候春晚只是个背景声而已,并没有人认真看。原来那一套内容已经无法满足观众了,即使春晚刻意迎合年轻人口味,请来韩星和TF-BOYS,也只是治标不治本。因为它受到许多局限,又要调和各种口味,方方面面都要照顾到。中庸的东西往往不易出错,但也成不了精品。更何况,“互联网+”的时代,每个人都能轻易找到“私人定制”的专属节目,何必要看大杂烩般的春晚?   但春晚在短时间内不可能取消。极端地说,即使春晚节目再糟糕,再没人看,它依然会办下去。因为它的文化内涵早已发生了变异,它从一台单纯的春节联欢晚会变成了一种春节文化现象。它早已固化成春节的一部分,成了一个仪式化的“习俗”。老一辈需要它烘托年味,年轻人要用它吐槽,久未谋面的亲戚们甚至更加需要春晚,因为它可以给大家带来公共话题,缓解尴尬。   从客观上来看,春晚每年能吸引六七亿人观看,和央视的垄断也分不开。除夕夜几乎所有的卫视都在转播春晚,你不看春晚看什么?如果同一时段所有的卫视都放自家的春晚,央视春晚还能独占鳌头吗?我看未必。   国人难以改变的心理习惯,再加上春晚《新闻联播》般的霸屏,最后导致的结果就是央视春晚的“虚假繁荣”:表面上收视喜人,热热闹闹,其实内里早已“不合时宜”,被人抛弃。人们看中的不是它的内容,而是它带来的附加值。所以那么多艺人即使不要报酬也要上春晚。比如小沈阳、刘谦,依靠春晚一炮走红,王菲借助春晚舞台成功复出。所以今年郭富城为了宣传新片《三打白骨精》,费尽心机炒作想上猴年春晚。春晚是没多少人看了,可它的热度依然很高。对于商家而言,从早期单纯的插播广告,到今年支付宝花费2.68亿元打败微信,成为央视春晚独家互动平台,看中的都是春晚带来的“注意力经济”,其终极目的都是瓜分市场蛋糕。   反过来,艺人们为了上春晚使尽招数,商家为了争夺市场份额砸下重金,这些新闻从另一方面也炒热了逐渐衰落的春晚。相比较春晚节目的质量,人们更关注艺人的八卦和商家的红包之争。可以说是娱乐八卦、段子手和商家红包拯救了节目乏味的春晚。   所以,即使春晚越来越难看,观看人数依然能达到六七亿。从1983年到2016年,人们的注意力从未离开春晚。只是,原来吸引人眼球的是精彩的节目,如今吸引人眼球的则是层出不穷的八卦、吐槽和春晚现场的“红包口令”。   王雅莉 文相关的主题文章: