Why HUAWEI and Xiaomi launched laptops at just the right time – Sohu Technology-www.xunbo.cc

Why HUAWEI and millet launched laptops at the right time – Sohu technology recently passed a spring festival, the mobile phone market is surprisingly deserted, perhaps this is a climax before the quiet, but I feel more tired after a feast. Is it a short nap, or is it slipping down the ladder, believing that many people have their own understanding?. On the other hand, has been the silence of the notebook computer market seems to have the trend. According to the exposure, HUAWEI notebook computer is likely to be officially released at the end of the month MWC 2016 conference. And later, there is a long rumored millet notebook. The two domestic brand leader in the mobile phone market into the notebook market at the same time, there is a reason. The traditional PC vendors in fact, although apple notebook sales, but sales have been better than the traditional PC vendors and traditional PC vendors which maintain their own dignity, it is their own sales. In this case, Hewlett Packard, Lenovo, Acer, Asustek and dale are unlikely to launch ultra high quality products, to ensure the coordination of their overall product line, not a death, a series of death. Also because of this, the huge notebook product line, few can be remembered by netizens, name machine. Although many models are still inherited, updated year after year, but in fact did not bring special changes, is it a update CPU, upgrade 10% performance is also called update? In the field of laptop, yes, but in the mobile phone field, basically not, look at the performance of each phone Apple upgrade, you can compare it. Some people say, yes, the traditional notebook manufacturers have their own difficulties, then the new notebook manufacturers will have a method, you can innovate? By contrast, what will the new laptop companies without historical baggage depend on? Methods: a new notebook vendor price notebook manufacturers long product line strategy, mobile phone manufacturers will not necessarily follow, although the two products mobile phone and notebook, but there are CPU, memory, storage space, screen this configuration, so they might have 2-3 laptop new models, each one configuration. This feature is that users are easy to remember, the identification cost is very low, and production and procurement are easier. Although there are advantages in production and cost, I prefer the advantage of publicity to let users remember how much difference between a certain CPU and another CPU, which is no longer popular. Similarly, no one cares whether it’s 7, 5, or 3 on a laptop. A new method of the two: the appearance of apple notebook manufacturers since the adoption of the aluminum shell, which has been forced to pressure other notebook manufacturers a head, while other manufacturers are using a variety of metal body, but the other is not classic, often transform, erratic, let users appetite. But it’s clear that mobile phone makers who have been looking for an important way to win customers will be working on the appearance of the laptop, rather than simply using engineering plastics. Before, there are also good appearance of notebook manufacturers, but the product price is closer to apple, so that users have no desire to choose their products, words

为什么说华为和小米推出笔记本正当其时-搜狐科技   最近经过一个春节,手机市场出奇的冷清,也许这是一个高潮来临前的宁静,但我却更感觉是一场盛宴后的疲惫。到底是短暂的打盹,还是开始滑下巅峰,相信很多人都有自己的理解。   而另一方面,一直沉寂的笔记本电脑市场却似乎有了否极泰来的趋势。据曝光,华为笔记本电脑极有可能会在月底的MWC 2016大会上正式发布。而在其后,还有盛传已久的小米笔记本。在手机市场执牛耳的两大国产品牌同时进入笔记本市场,是有原因的。      传统PC厂商的进退维谷   实际上,苹果笔记本虽然热销,但一直销量比不过传统PC厂商,而传统PC厂商赖以维持自己尊严的,也正是自己的销售量。在这种情况下,联想、惠普、宏基、华硕、戴尔都不可能推出超高性价比的产品,其要保证自己总体产品线的协调,不能撑死一款,饿死一系列。   也是因为如此,庞大的笔记本产品线,鲜有能被网友记住,叫出名字的机型。而很多型号虽然传承依旧,年年更新,但实际上并没有带来特别的变化,难道更新一个CPU,提升10%性能也叫更新吗?在笔记本领域是的,但在手机领域,基本不是,看看苹果每一款手机的性能提升,就可以比较出来了。   有人说,是的,传统笔记本厂商有自己的难处,那么新笔记本厂商就有方法了,就能创新了?相比之下,没有历史包袱的新笔记本厂商会靠什么呢?   新笔记本厂商的方法一:性价比   笔记本厂商的漫长产品线策略,手机厂商未必会跟随的,虽然手机和笔记本是两类产品,但也都是CPU、内存、存储空间、屏幕这样的配置,因此他们的笔记本新品很可能就2-3款,每款就一个配置。   这样的特点是,用户很容易记住,辨识成本极低,并且生产、采购都更为容易。虽然生产和成本上有优势,但我更看好的还是宣传上的优势,让用户记住某个CPU和另一个CPU有多大差别,已经不再流行了。同样,也没有人在乎笔记本上贴的是7,还是5,还是3了。   新笔记本厂商的方法二:外观   苹果自从采用了铝壳后,其逼格就一直要压其它笔记本厂商一头,虽然其他厂商也采用了各种金属机身,但造型不够经典,经常变换,飘忽不定,让用户食欲大减。   但很显然,一直通过外观作为重要手段赢得用户的手机厂商们,会在笔记本的外观上下功夫,而不是用工程塑料简单了事。   此前,也有做的外观不错的笔记本厂商,但产品价格与苹果比较接近,令用户没有欲望选择其产品,而手机厂商,则会把外观和性价比结合起来使用。      新笔记本厂商的方法三:差异化   有人说差异化的一个近义词就是小众,确实如此,但手机厂商并没有一开始就要做一个大众的笔记本产品,这样又和现在那些被拴住手脚的传统笔记本厂商有什么区别呢?   据最新爆料,华为笔记本将采用二合一设计,拿掉键盘就是个平板,12.9寸屏幕,Windows 10操作系统。而小米也是二合一设计,并且是双系统。两家可能都借鉴了surface pro的成功之处,但这个借鉴的参照物本身也是小众的。   同样小众但是很成功的,还有Alienware,专注于游戏用户,既赢得利润,又赢得口碑,以及具有清晰的产品定位,实在是成功的典范。      新笔记本厂商的方法四:内容   既然乐视可以硬说绑定视频网站账号和手机是可行的,那其实更可行的,是绑定视频网站账号和笔记本,因为笔记本可以收看视频,也可以连接到电视上进行观看。而如果一个用户只有电视和一个千元手机的话,是不能实现在电视上看视频的。   同样,很多手机通过不断推送网游获益,但更直接刺激的游戏,还是在PC上,也就是说笔记本厂商可以通过游戏商店,推送新的游戏给用户。如果这个笔记本是台游戏笔记本,其还可以起到一个游戏机的作用,把好玩的游戏的试玩版推送给用户。有几个年轻人会放着不错的独立显卡而不去体验下3D游戏的呢?      这么看来,手机厂商进入笔记本市场可以说是广阔天地,大有作为,也很可能会造成外来物种入侵并形成优势的尴尬情况。而传统PC厂商将如何反击?实在是很难想象出来双方对决时候的样子,也许会是鸡同鸭讲,也许会是殊途同归,还是静待好戏上演吧。   您可关注微信号【shumapingjia】   我们将回答您各种购机问题留言相关的主题文章: